E-COMMERCE BUSINESS CASE
From zero to an e-commerce revenue channel.
A brand-new e-commerce business, built from scratch and turned into a growing revenue stream in two months.
THE STARTING POINT
It all begins with a blank page.
A new e-commerce business and one rule: every move must connect to the next.
01 · DIGITAL FOUNDATIONS
A store built to turn browsers into buyers.
Discovery, exploration and checkout, flowing as one journey.
02 · MARKET INTELLIGENCE
Listen to demand. Then act on it.
Demand signals, shopper behavior and merchandising insight replace guesswork with direction.
03 · PERFORMANCE MARKETING
Paid media, with a purpose.
Every campaign serves one commercial strategy, never a channel in isolation.
04 · ORGANIC DISCOVERY
Be found before they even ask.
Wider search visibility opens new doors for customers who are already looking.
05 · MEASUREMENT & OPTIMIZATION
One view. Sharper decisions.
Store, paid media and search data meet in one picture, so every next move is smarter than the last.
THE CONNECTION
Five moves. One connected system.
Switched on in two months.
THE RESULT
STORE SALES GROWTH
+58%
A store that keeps climbing.
THE STORE
WOOCOMMERCE ORDER GROWTH
+32%
More orders through the door.
AVERAGE ORDER VALUE GROWTH
+18%
Every basket, worth more.
THE SEARCH
ORGANIC SEARCH CLICKS
4.4×
Organic traffic, multiplied.
SEARCH IMPRESSIONS
9.3×
Seen far more, far wider.
GOOGLE AI OVERVIEW IMPRESSIONS
+492%
Showing up in the AI answer.
THE EFFICIENCY
BLENDED ROAS
11.0×
Store sales that outrun paid media spend.
Blended ROAS is store sales relative to paid media spend, not profit or revenue attributed solely to advertising.
“Growth isn’t a single channel. It’s a connected system.”
Starting from zero? Let’s talk about your e-commerce growth goals.
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