From Inventory sheet to 1.52B in sales

Full phase of a Residential compound in New Zayed, Cairo. How we helped a promising real estate developer to sell 1.52B of luxurious residential units inventory in a duration of 8 months, relying mainly on digital marketing with mere intervention of outdoor advertising.

The ecosystem

The digital ecosystem is where everything meets.

Before there was traffic to convert, there had to be a brand presence worthy of the investment. Across 8 intensive months, the strategy, the creative assets, and the market positioning became the layers through which discovery, desire, and sales all pass.

Full Creative Agency The foundational voice connecting every channel to the high-end New Zayed market.
Social & Search Engine Marketing Community building and high-intent acquisition built as one continuous journey.
Outdoor & Brochure Design Tactile and environmental touchpoints where physical elegance meets digital aspiration.

01 · Market discovery

Market Discovery

Started with inventory studying, followed by competition analysis and mystery shopping, we were able to determine the exact market situation of the project in hand. The second phase was defining the actual persona of our prospects. Relying on market analysis and our experience in real estate marketing, we were able to accurately define our audience.

02 · Assets preparations

Assets preparations

Getting our digital assets ready to be “Marketable”. Here comes the magic of our Marketing Engineers with their tracking codes across: social media, search and AI engines and analysis.

03 · Promotion

Precision across villas and apartments.

Targeting discerning buyers in New Zayed required precision across both luxury villas and contemporary apartments.

Phase Promotion Designed to convert awareness into high-value reservations and sales.
L.E. 1.25M Media Investment Deployed strategically across digital channels to maximize high-intent property seekers.
Elevated Positioning Shifting perception to set a new benchmark for luxury residential living in West Cairo.

04 · Outreach and growth reveal

Outreach and growth reveal

Following the media buying strategy book, we started our campaigns across all platforms as per the campaign timeline and budgeting sheet. 3 weeks later, we started seeing meeting assignments and couple of weeks later bookings started to flow in.

The facts

From an inventory sheet to a sold-out story.

Project scope: Full digital marketing & creative agency works for a residential compound in New Zayed.
Inventory value: L.E. 1.52 Billion
Media buying budget: L.E. 1.25 Millionover an 8-month duration
Unit types: Luxury Villas and Apartments.

Let’s work together

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